26 feb. 2014

Pharrel Williams x G-star

RAW for the ocean 

G-Star Raw brings the Oceans collection in collaboration with Bionic Yarn, co-founded by Pharrel Williams (creative director). Bionic Yarn is a special type of yarn made ​​from recycled plastic. A third partner is Parley for the Oceans, an organization dedicated to enhance creativity and that want to create awareness about the importance of clean oceans. The collection, which will be released in August, is made ​​of plastic that comes from the oceans.

To launch the Raw for the Oceans Collection, ​​Christian Borstlap and Mark Muller made a special animation for G-Star. The world hit 'Happy'
by Pharell Williams and Pharrel himself accompanied the film and also provides the voiceover. 

Click here to see the video.


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